The Carolina Way or Satisfied Customers Tell Three Friends Angry Customers Tell 3000

The Carolina Way: Leadership Lessons from a Life in Coaching

Author: Dean Smith

For forty years, Dean Smith coached the University of North Carolina basketball team with unsurpassed success. Now, in The Carolina Way, he explains his coaching philosophy and shows readers how to apply it to the leadership and team-building challenges they face in their own lives. In his wry, sensible, wise way, Coach Smith takes us through every aspect of his program, illustrating his insights with vivid stories. Accompanying each of Coach Smith's major points is a "Player Perspective" from a former North Carolina basketball star and an in-depth "Business Perspective" from Gerald D. Bell, a world-renowned leadership consultant and a professor at UNC's Kenan-Flagler Business School. The keystones of Coach Smith's coaching philosophy are widely applicable and centrally relevant to building successful teams of any kind.

He's a better coach of basketball than anyone else. (John Wooden)

Author Bio&58;Dean Smith became head coach of the University of North Carolina's basketball team at age thirty, and in thirty-six years in that position, he established coaching records that will likely long remain unbroken. His 879 victories are the most by any coach in college basketball history. In 2000, an ESPN panel of experts named him one of the seven greatest coaches of the twentieth century in any sport. Smith also coached the 1976 U.S. Olympic basketball team, which won the gold medal. He is the author of A Coach's Life.

Library Journal

Using Smith's approach to playing basketball, Bell's management applications, and Kilgo's presentation of player perspectives on their experiences at North Carolina under basketball coach Smith, this audiobook shows the real working-world application of Smith's coaching theory and practice. It proves that the common experience at Carolina indeed created a basketball "family" among coaches and players and shows the extraordinary humanity of Smith himself. Smith crafted a system that won four NCAA national championships, winning 75 percent of their games while graduating 96 percent of their basketball scholar athletes. The solid tips in this program concerning careful staff recruiting and the creation of the proper workplace atmosphere should allow managers to form and nurture a working team as effective as the Carolina "family." Straightforward, practical, and thought-provoking; a sports book that will make ordinary managers into Smith fans. Very highly recommended for sports management collections.-Cliff Glaviano, Bowling Green State Univ. Libs., OH Copyright 2004 Reed Business Information.

New interesting book: Patton on Leadership or Organizational Culture and Leadership

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World

Author: Pete Blackshaw

New-media pioneer Pete Blackshaw contends that because anyone with a computer can broadcast an opinion to millions and derail a multibillion-dollar company or undermine a global brand, companies today need to build and maintain credibility on every front.

Publishers Weekly

In June 2006, a man named Vincent Ferrari had a shockingly combative conversation with an AOL sales rep; he recorded it and posted it on YouTube. More than 62,827 viewings later, AOL's reputation was irretrievably damaged. In the digital age, disgruntled customers are now in the driver's seat, argues Blackshaw in this thoughtful and engaging book. With the advent of Consumerist.com and other venues where customers can blow off steam about bad service or deficient products, consumer generated media is a force to be reckoned with. Since consumers trust other consumers above companies or brands, a company's success depends on its credibility and its ability to gain the trust and support of Web-savvy, outspoken and influential customers. Through remarkable stories of mass consumer advocacy and the power of bloggers and ordinary Joes with an Internet connection and a bone to pick, Blackshaw advises executives on how to build credibility into their businesses through blogs, Web sites and video postings. Informative, energetic and entertaining, this is a marvelous argument for corporate responsibility and accountability, interesting to laypeople and instructive for executives. (July)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Table of Contents:

Acknowledgments     ix
Introduction     1
The Credibility of the Commons and the Core Credibility Drivers     13
The Consumer's the Boss: Today's New Consumer-Generated World     40
Measuring CGM     62
Not All Marketers Are Liars: Marketing and Advertising with Credibility     89
Postcards from the Welcome Mat: Credibility and Your Web Site     106
This Company May Be Monitored for Quality Purposes: Credibility in Your Product     122
No Place to Hide: Credibility and the CEO     133
The Neglected Stepchild: Consumer Affairs     149
When Your Company Is Googled: Troubleshooting     162
Epilogue     183
Notes     187
Index     188